Strong Zero, Japan’s notorious “black out” chuhai drink
Strong Zero, Japan’s notorious “black out” chuhai drink

If you’ve ever been to Japan, you’ll probably have seen the Japanese drink, Strong Zero, in convenience stores or supermarkets. You may have even been persuaded to try one. If you haven’t tried these chuhai mixed drinks, or if you don’t know what I’m talking about, you’re missing out! If you are overseas, don’t worry, you can still get these amazing drinks!!

A Strong Zero is a chuhai, which is shochu—a traditional Japanese liquor made from potatoes, barley or grains—mixed with carbonated water and different flavours. For those of you who don’t like the taste of alcohol, chuhai is a great option.

They are pleasant and easy to drink. They contain delicious fruit flavours like lemon, lime, grapefruit and more, and you don’t taste the alcohol as much. You could go on drinking it without realising it’s an alcoholic mixed drink. 

There’s a wide range of chuhais to explore, each with different flavours, alcohol contents and sugar contents. However, Strong Zeroes may be the most notorious chuhais in Japan. 

Strong Zeroes are named as such for its “strong” alcohol content of 9% and “zero” in that it has “zero” sugar in it. Though 9% might not sound like a lot, a single can is actually roughly equivalent to two beers. On top of that, this Japanese drink is carbonated, and the carbonation helps transfer alcohol into your bloodstream faster; you’ll feel the alcohol kick in quicker. This is a mixed drink carefully designed to mess you up. Some have likened it to the American Four Loko. 

Street drinking with strong zeros from convinience store

It is the go-to drink for both locals and foreigners before heading to a club or before starting a wild night. It is the ultimate pregame drink as just a can or two (priced at around USD$1.80 for a 500ml can, and USD$1.40 for a 350ml can) will get you a good proper buzz before your night even really begins. 

If you are interested in checking out other Japanese liquors, you can have a look at Japanese alcohol and Japanese beer!

Strong Zeroes are also easily accessible, found in all convenience stores and supermarkets. Here’s a list of some Strong Zeroes so you’ll know what to look for when you get there. 

Suntory’s -196°C Strong Zero

Strong Zero drinks

When a person mentions Strong Zeroes, this is the one that comes to everyone’s minds. It’s the most widely available Strong Zero in Tokyo. They usually come in fruit flavours, from their classic lemon and lime to the more unique pickled plum and bitter yuzu. Though it has an alcohol content of 9%, you can barely taste the alcohol. Instead, it’s a light and refreshing drink that’ll still give you the kick many drinkers want. 

If you’re looking to get really drunk, chug this Japanese drink. It’ll hit you hard in a couple of minutes. 

Strong Zero amazon

Get your own Strong Zero now! This tasting set includes all of the most popular flavours for you to start drinking right away!

Kirin’s Hyoketsu Strong

Strong Zero Kirin’s Hyoketsu Strong

If Suntory’s -196°C Strong Zero is the Coca-Cola of these drinks, then Kirin’s Hyoketsu Strong is Pepsi, at least in terms of popularity. The Hyoketsu Strong is in no way inferior to Suntory’s -196°C Strong Zero—they even taste pretty similar, both fruit-flavoured with a 9% ABV. Suntory simply got a headstart on Kirin, having released their first Strong Zero in 2009, whereas Kirin only got into the Strong Zero game in 2013. In those four years, Suntory had made its -196°C Strong Zero the Strong Zero and the ultimate chuhai. But just because something’s more popular doesn’t mean you’ll like it better, so try them both and see which team you want to be on! 

Note that as it lacks the “zero” of “Strong Zero” in its name, there is a small amount of sugar in Hyoketsu Strongs. 

Takara Shuzo’s can CHU-HI/Dry

Takara Shuzo can chu-hi
Takara Shuzo

Unlike Suntory and Kirin which are both large and famous alcohol companies, Takara Shuzo is a smaller, lesser-known alcohol company that also does business in seasonings and biotechs. They sell Japanese rice wine, Japanese plum wine, Chinese alcohol, and, of course, Strong Zeroes. 

Their can is named “can CHU-HI Dry” which has an ABV of 9%. It may be harder to find in convenience stores than its counterpart, the “can CHU-HI”, which is in a silver can as opposed to the can CHU-HI Dry’s black can. The can CHU-HI is classified as a Strong rather than a Strong Zero as it has sugar in it, but its ABV is still a high 8%. If you want something sweeter, go for this one. 

Their names are similar so you might get them mixed up in convenience stores, so here’s a simple breakdown: 

Silver can: 8% ABV, sugar. Black can: 9% ABV, no sugar. 

Asahi Clear Cooler

Asahi clear cooler strong zero

This Japanese drink is neither a Strong Zero nor a Strong. However, its higher-than-average ABV of 6% makes it a good backup for a stronger-than-usual drink if Strong Zeroes and these chuhais aren’t to your liking, so we’ve decided to include it in this list. 

Like the other mixed drinks in this list, the Asahi Clear Cooler comes in fruit varieties such as lemon, lime, grapefruit, pineapple and more. The most popular Asahi Clear Cooler is the grapefruit-flavoured one that tastes similar to Fresca, a grapefruit-flavoured soda, but much tangier. 

Of all the drinks in this list, it’s the most affordable at USD$1 for a 350ml can, and USD$1.30 for a 500ml can.

While you’re in Tokyo, you may want to have some wild, drunken nights out, and Strong Zeroes will definitely help you do just that. However, if you haven’t had any of these drinks before, take it easy and try them out slowly first. They affect everyone in different ways and you wanna make sure these drinks agree with you before you chug one down. If you like them, try more flavours while you’re still in Tokyo! There may even be special seasonal ones, depending on the time you visit. 

Japan Nightlife Start Page

Want to find out more about Japan nightlife and get special discounts and freebies in over 150 places?

Check out the free resources here!

If you want to hear some reviews of these chuhai drinks, check out our video that we have linked above, where a few members of our team (new to Tokyo!) try out different Strong Zeroes!

Have you tried Strong zero or any chuhai drinks? Did you grab them in convenience stores? If you have any stories you’d like to share, please include them down below in the comment section!

Want to find out more about Japan? check out Every single Japanese alcohol and Japanese mixers you must try and The must-try Classic Japanese Beers and Japanese Craft Beers !

If you have any questions about these Japanese mixed drink, feel free to DM us on Instagram or talk to us on Facebook messenger, we’d love to hear from you!

FLIP Guide Team

Connect: Instagram, Facebook, Youtube

The FLIP Guide team has discovered many hidden places in Japan, and has learned about numerous parts of Japanese society, and we are excited to share our knowledge with you!


Hey friend!

Just like you, we are foreigners from all around the world.

When we first arrived in Tokyo, we all found this city to be overwhelming, not sure where to begin.

During the years that we have lived here in Japan, we have discovered and visited countless famous tourist attractions as well as unique and underground places.

We are now proud to say that we are experts of Japan and would love to share the knowledge with all of you!


Solo Travel Tips in Japan by Tokyo local

Hi, I’m Ema, a local Japanese who spent the majority of my life in Tokyo, and 9 years in Malaysia,...

What is Setsubun and how is it celebrated?

Have you seen the ritual of sowing beans or the tradition of eating giant sushi rolls? These are...

What to watch after Single’s Inferno? 8 Japanese reality dating shows that you should check out

Have you been binging Single’s Inferno? Has Single’s Inferno left you all lovey-dovey and you’re...

Top 10 Thrift Stores in Tokyo where you can find the perfect #OOTD

If you’re a thrifter enthusiast and you want to check out the perfect thrift shops in Tokyo whilst...

8 Affordable and Cheap Michelin-starred Restaurants in Tokyo

Tokyo is home to the most affordable Michelin-starred restaurants, not only in all of Japan but...

Fast food chains in Japan: 13 delicious & affordable meals in Japan

Food culture has evolved so much in this last century. Every day more and more fast food chains...

Getting Outdoors More This Year With Camping And Hiking In Japan

​​The light, the fresh air, and the trees, nature is a wondrous thing. It's highly advisable to...

Wafuku, Japanese fashion: The evolution of different types of Japanese clothing

Wafuku, Japanese fashion has evolved and continues to evolve with the times. The more Japan has...

10 interesting robots from Japan you need to check out | Japanese technology

It’s no secret that Japan is known for its technological capacity, making it a powerhouse in...

Top 10 Muslim-friendly Halal restaurants in Tokyo

Muslim tourists and residents of Japan alike face the problem of easily finding halal restaurants....

Small Worlds: World’s biggest indoor miniature museum in Tokyo review

Small Words, located in Tokyo, is the world’s largest indoor miniature theme park. But what...


Submit a Comment

Your email address will not be published.