Tucked away on Japan’s west coast, Toyama Prefecture is an absolute dream for travellers who love breathtaking scenery, rich culture, and insanely fresh seafood.
Sitting right by the Sea of Japan in the Hokuriku region, this underrated gem is home to Toyama Bay—a deep, nutrient-rich bay that brings in some of the best seafood in the country (seriously, sushi lovers, take note). But Toyama isn’t just about food. It’s got everything from dramatic mountain ranges to charming historical towns, making it a perfect stop for anyone looking to experience Japan beyond the usual tourist hotspots.
While spots like Tokyo, Kyoto, and Osaka tend to steal the spotlight, Toyama has quietly been flying under the radar. But that’s starting to change. More and more travellers are catching on to its magic, and even The New York Times has given it a shoutout in its “52 Places to Go in 2025.”

And the best part? It’s super easy to get to. Hop on the Hokuriku Shinkansen from Tokyo, and you’ll be there in about two hours. You can even combine a trip to Toyama with nearby Kanazawa, another must-visit destination famous for its samurai history and traditional teahouses.
But trust us, Toyama deserves more than just a quick stopover. Give it a couple of days (or three as we recommend in the itinerary included in this blog post!), and you’ll see why more people are falling in love with this overlooked treasure.
A Glimpse into Toyama’s Past: Culture & Craftsmanship

Toyama isn’t just about natural beauty—it’s also a place where history and artistry come together in the most incredible ways.
This region has spent centuries perfecting its craft, and you can still see the legacy of its skilled artisans today. Whether it’s intricate woodcarvings, stunning metalwork, or dazzling glass art, Toyama is filled with creative energy that gives visitors a glimpse into Japan’s deep-rooted traditions.
Back in the Edo period (1603–1868), Toyama was a thriving castle town and an important trade hub. Its strategic location along key transportation routes helped industries like metalworking, woodcarving, and glass artistry flourish. These crafts weren’t just about business—they became a way of life, passed down through generations.
Even now, Toyama’s artisans continue to refine their techniques, keeping these time-honoured traditions alive while adding a modern twist. Give this prefecture a visit, and you’ll quickly see why Toyama’s craftsmanship is some of the finest in Japan.
Takaoka’s Metal Marvels

If you love beautiful handcrafted metalwork, then Takaoka is the place to be. This city has been the heart of Japan’s copperware production for over 400 years, dating back to the early 17th century.
It all started when Maeda Toshinaga, the local feudal lord, invited skilled metalworkers to settle in the area and develop the industry. Fast forward to today, and Takaoka is still famous for its top-quality Buddhist altar fittings, intricate statues, and everyday household items like tea kettles and vases.
As you walk around Takaoka, you’ll find workshops where artisans are still using traditional methods to create these stunning pieces. Many of them follow techniques that have been handed down through generations, combining age-old craftsmanship with contemporary designs.
Inami: The Woodcarving Wonderland

For those who appreciate the beauty of hand-carved wooden art, Inami is an absolute must-visit. This small town is Japan’s top destination for woodcarving, a craft that has been its pride and joy since the 14th century, when artisans were brought in to carve intricate wooden details for Inami Betsuin Zuisen-ji Temple.
That temple still stands today, covered in breathtaking wooden carvings that showcase the incredible skill of Inami’s craftsmen. Inami’s skilled woodworkers create everything from temple decorations and traditional transoms (ranma) to modern furniture and sculptures.
Toyama’s Glassy Frontier

In recent years, Toyama has made a name for itself in a completely different art form—glasswork. Now known as the “City of Glass,” it has become one of Japan’s leading hubs for glass artistry, blending both traditional and modern techniques.
The city is home to talented glass artists who create everything from delicate tableware to massive, avant-garde installations.
Beyond Toyama Glass Art Museum (more on that later!), you’ll find various glass installations, shops selling handcrafted glassware, and even cafes serving drinks in locally made glass cups around the city.
Top Attractions in Toyama
Toyama Glass Art Museum

This isn’t just any art museum—it’s a whole experience. If you love modern art, architecture, or just looking at cool, shiny things, this place is for you. The Toyama Glass Art Museum is a stunning mix of contemporary and traditional glass artistry, featuring works that range from delicate handcrafted pieces to massive, mind-bending sculptures.
Designed by Kengo Kuma (the same guy behind Tokyo’s Olympic Stadium), the building itself is a masterpiece. From the outside, it’s sleek and modern, but once you step in, you’re welcomed into a bright, airy space where natural light enhances the beauty of the glass exhibits. Some of the pieces here feel almost like optical illusions, while others showcase the centuries-old craftsmanship of Japan’s glassmakers.

Beyond just looking at cool glass art, the museum also has a workshop space where visitors can try making their own small glass creations. If you’re into souvenirs that aren’t mass-produced, this is your chance to make something unique to take home. The best part? Entry is only ¥200, which is an absolute steal for such an incredible experience.
Toyama Castle Ruins & Park

If you’re a history lover or just enjoy cherry blossoms in spring, the Toyama Castle Ruins & Park is worth a visit. The original Toyama Castle was built in the 16th century, but like many Japanese castles, it was destroyed multiple times due to wars, fires, and natural disasters.
The current reconstruction now houses the Toyama City Local History Museum, where you can see samurai armour, ancient weapons, and historical maps that tell the story of the region’s feudal past.
But the real highlight? The castle park. In spring, the area turns into a cherry blossom wonderland, making it one of the best hanami (cherry blossom viewing) spots in Toyama.

Even outside of spring, the lush greenery and peaceful atmosphere make it a great place for a stroll, a picnic, or just relaxing away from the city noise. If you’re into photography, the reflections of the castle on the surrounding moat also make for some pretty epic shots.
Inside the museum, you’ll find detailed exhibits about the castle’s history, the rise of Toyama as a trade hub, and the powerful samurai clans who ruled the region. It’s a small museum, but for only ¥300, it’s a nice stop if you want to understand the area better. If you love history or just want a peaceful place to enjoy the scenery, Toyama Castle Park is a solid addition to your itinerary.
Omachi Street in Iwase & Niikawacho Street

Walking through these streets feels like stepping into a different era. This area was once a bustling port town, where Kitamaebune merchant ships would stop to trade goods between Hokkaido, Osaka, and Kyushu. Because of that, the town was loaded with wealth, and much of the historic architecture from the Edo period still stands today.
One of the coolest things about this area is that it doesn’t feel touristy at all. Unlike places like Kyoto’s Higashiyama, which are packed with people, here you can stroll through quiet streets lined with traditional wooden buildings, old warehouses, and sake breweries that have been around for centuries.

Some of these buildings have been converted into small museums, craft shops, and cafés, but they’ve all kept their original Edo-period charm.
If you’re a fan of sake, this is one of the best places in Toyama to do a tasting. Many of the historic breweries here still produce top-quality sake, and you can sample different varieties while learning about Toyama’s deep connection to rice wine production. Even if you’re not a sake fan, the cosy cafes and beautifully preserved streets make it a perfect place to wander for an hour or two.
Inami Woodcarving District

If you love handmade crafts and traditional Japanese art, Inami Woodcarving District is an absolute must-visit. This town has been known for its woodcarving craftsmanship for over 600 years, and even today, it’s considered Japan’s top woodcarving hub.
It all started with the construction of Inami Betsuin Zuisen-ji Temple, which required intricately carved wooden decorations. The carvings became so famous that the town developed a whole industry around them, and now, Inami is filled with artisan workshops where master craftsmen still use centuries-old techniques to create incredible wooden sculptures, furniture, and artwork.

As you walk through the streets, you’ll hear the rhythmic tapping of chisels on wood, and many of the workshops welcome visitors to come inside and watch the artisans work. If you want to try it yourself, some places offer short workshops where you can carve your own wooden keepsake.
Zuiryu-ji Temple in Takaoka

If you’re a fan of beautiful traditional temples, Zuiryu-ji in Takaoka is one of the most impressive Zen Buddhist temples in Japan. It was built in the 17th century and is a designated National Treasure, meaning it’s officially recognized as one of Japan’s most historically significant buildings.
Unlike many temples that feel small and tucked away, Zuiryu-ji is grand and symmetrical, with a layout that reflects the aesthetics and discipline of Zen Buddhism.
When you enter, you’ll first notice the massive wooden gates, which are built with precise craftsmanship and towering pillars. These gates lead to a perfectly arranged temple complex, where everything is aligned to create a feeling of calm and harmony.

The main hall is particularly impressive, with intricately carved wooden beams, enormous sliding doors, and golden Buddhist altars that are beautifully preserved.
Even if you’re not religious, visiting Zuiryu-ji is a great way to experience traditional Japanese architecture and culture. If you’re the type of traveler who enjoys quiet, atmospheric places, this temple is perfect for slowing down and soaking in the history.
Entry is ¥500, and guided tours are available if you want to learn more about its history, symbolism, and the role of Zen Buddhism in Japan.
ZIBA – Takaoka’s Metalworking & Craft Centre

If you love traditional Japanese craftsmanship, then ZIBA, Takaoka’s Metalworking & Craft Centre, is a must-visit. Takaoka has been Japan’s top producer of copperware for over 400 years, and this center gives visitors a first-hand look at how the craft is still alive today.
Inside, you’ll find live demonstrations, where expert metalworkers show how they shape, engrave, and polish intricate items like teapots, Buddhist altar fittings, and delicate decorations. Seeing how much effort goes into handmade metalwork makes you appreciate it on another level—it’s not just about making things, it’s about preserving an art form that’s been passed down for generations.

One of the best parts? The souvenir shop. Unlike regular souvenir shops that sell mass-produced trinkets, here you’ll find gorgeous handcrafted metal goods, from elegant chopsticks and jewelry to detailed miniature sculptures. If you want a special, high-quality souvenir from Toyama, this is the place to get it.
Tateyama Kurobe Alpine Route

Now, let’s talk about one of the most breathtaking experiences in all of Japan—the Tateyama Kurobe Alpine Route. If you love mountains, dramatic landscapes, and outdoor adventures, this scenic route through the Northern Japan Alps is an absolute must-do.
The most famous part of the journey is the Snow Corridor, where massive walls of snow tower over 20 meters high on both sides of the road. This happens in spring (April–June) when the snow hasn’t fully melted yet, creating an otherworldly scene that looks straight out of a fantasy movie. It’s one of the most photographed places in Toyama, and trust me, it’s even more impressive in person.
But the Snow Corridor isn’t the only highlight! The route takes you through gorgeous landscapes in every season. In summer, you’ll see lush green mountains and waterfalls.
In autumn, the area explodes with fiery red and golden leaves, making it one of the best fall foliage spots in Japan. You’ll also get to experience a variety of transport modes, including cable cars, electric trolley buses, and ropeways that provide stunning panoramic views.
If you want to see Japan’s wild, untouched side, the Tateyama Kurobe Alpine Route is an experience you’ll never forget.
3-Day Toyama Itinerary
Day 1: Toyama City Highlights

Morning: Toyama Station Area & Toyama Glass Art Museum
Start your day at Toyama Station, where you can grab a quick breakfast from a local bakery or convenience store. If you want a proper sit-down meal, there are plenty of cafés offering sandwiches, pastries, and coffee.
Try a melon pan (sweet, fluffy bread) or a rice ball (onigiri) for something light, or go for a traditional Japanese-style breakfast with grilled fish, rice, and miso soup if you’re extra hungry.
Once you’re ready, take the City Tram or walk to the Toyama Glass Art Museum. Plan to spend at least 1.5 to 2 hours here exploring the different exhibits. The museum has an amazing mix of modern and traditional glass art, and the building itself is worth admiring—it was designed by Kengo Kuma, a famous Japanese architect.
Don’t forget to visit the sixth floor, where you’ll find an incredible glass installation by Dale Chihuly. Before leaving, check out the museum shop, where you can buy beautiful glass souvenirs, including jewellery, decorations, and glassware.
Afternoon: Toyama Castle Ruins & Park + Black Ramen

From the museum, take a 10-minute walk to Toyama Castle Ruins & Park. The castle itself is a reconstruction of the original 16th-century castle, and inside, you’ll find the Toyama City Local History Museum.
If you enjoy history, spend some time inside checking out the samurai armour, ancient maps, and displays about Toyama’s feudal past. Even if you don’t want to visit the museum, the castle grounds are a great place for a relaxed walk. If you’re visiting during spring (March–April), the cherry blossoms make the park look magical.
After walking around the park, it’s time for lunch. One of Toyama’s most famous local dishes is Toyama Black Ramen, and there’s no better place to try it than ガッツリ!えびすこ (Gattsuri! Ebisu-ko), which is just a 10-minute walk from the castle.
This ramen is unique because of its dark, soy sauce-based broth, which is rich, salty, and packed with umami flavour. It’s usually served with thick noodles, slices of pork, and green onions. If you love strong, bold flavours, this is a must-try dish while in Toyama.
Evening: Omachi Street in Iwase & Niikawacho Street

After lunch, head to Omachi Street in Iwase & Niikawacho Street, a 25-minute bus ride from Toyama Station. This area used to be a merchant town during the Edo period, and it still has traditional wooden buildings, sake breweries, and old warehouses that make it feel like stepping back in time.
The best way to enjoy this area is to walk around slowly, exploring the little shops and soaking in the peaceful atmosphere.
There are a few sake breweries where you can do tastings—perfect if you want to try Toyama’s locally brewed rice wine. If you don’t drink alcohol, check out the small cafés and try a matcha latte or yuzu soda (Japanese citrus soda). As the sun sets, the streets start glowing with lanterns, giving the whole area a beautiful, nostalgic vibe.
For dinner, head to a cosy izakaya (Japanese-style pub) that serves fresh seafood, tempura, and grilled dishes. Since Toyama is famous for its bay-fresh seafood, this is the perfect place to try sashimi, grilled fish, or kaisen-don (seafood rice bowl).
If you’re feeling adventurous, order Toyama’s signature sushi, which includes shiroebi (white shrimp), buri (yellowtail), and firefly squid—all caught fresh from Toyama Bay. Expect to spend ¥2,500–¥5,000, depending on how much you order.
Day 2: Exploring Inami – A Carving Haven
Morning: Hands-On Woodcarving Experience

Start your day with breakfast at your accommodation or a local café before heading out to Inami, Japan’s most famous woodcarving town.
Once you arrive in Inami, head straight to くりえ〜と工房 (Kurie~to Koubou) for a sake cup-making experience. This hands-on activity lets you design and create your own wooden sake cup, guided by skilled artisans.
Inami’s woodcarving tradition is over 250 years old, and this workshop is a great way to appreciate the craft while making a unique souvenir to take home. The experience lasts around 1 to 1.5 hours and costs between ¥1,500–¥3,000, depending on the design you choose.
Afternoon: Exploring the Inami Woodcarving District

After your crafting session, take some time to wander through Inami’s beautifully preserved streets, where almost every shop sign, doorframe, and building features handcrafted wooden carvings. This town is one big open-air art gallery, with skilled artisans still using centuries-old techniques to create intricate sculptures, furniture, and temple decorations.
A must-visit is Inami Betsuin Zuisen-ji Temple, the heart of the town’s woodcarving tradition. This temple is famous for its incredibly detailed wooden carvings, which cover its doors, pillars, and ceilings. Entry is free, and it’s a great spot to take in the quiet, meditative atmosphere while admiring the craftsmanship that has defined Inami for generations.
For lunch, stop by a local restaurant and try Himi Udon, a speciality of the Toyama region. These thick, chewy noodles are served in a simple yet flavourful dashi broth, making for a light yet satisfying meal. Pair it with a side of grilled fish or tempura for a more filling lunch.
Evening: Relaxing in Inami & Local Dining

As the afternoon turns into evening, take your time strolling through the quiet streets of Inami, where the warm glow of lanterns creates a nostalgic, old-Japan feel. If you’re in the mood for souvenir shopping, stop by one of the artisan woodcarving shops, where you can find beautifully crafted wooden trays, chopsticks, or decorative pieces—all handmade by local craftsmen.
For dinner, if you didn’t get a chance earlier, this is a great time to try a local sake-tasting set, featuring high-quality rice wine made with Toyama’s pure mountain water.
Day 3: Takaoka’s Cultural and Craft Scene
Morning: Zen and Serenity at Zuiryu-ji Temple

Kick off your last day in Toyama with breakfast at a cafe or convenience store, then head to Takaoka, a city known for its metalworking heritage and historical sites.
Your first stop is Zuiryu-ji Temple, a National Treasure and one of Japan’s most impressive Zen Buddhist temples. The moment you step inside, you’ll be greeted by massive wooden gates, perfectly symmetrical architecture, and an air of tranquillity.
This temple was built in the 17th century, and its beautifully preserved wooden pillars and intricate carvings make it a must-visit for anyone interested in traditional Japanese craftsmanship.
Take a slow walk through the temple grounds, enjoying the quiet, meditative atmosphere. If you’re interested in history, spend some time reading the information panels to learn about the temple’s connection to the samurai era and Zen Buddhism.
Entrance is ¥500, and if you want a more in-depth experience, guided tours are available.
Afternoon: Takaoka’s Metalworking Heritage at ZIBA

After exploring Zuiryu-ji, head to ZIBA – Takaoka’s Metalworking & Craft Centre, where you can see firsthand the craftsmanship that has made Takaoka famous for over 400 years. This centre is dedicated to Takaoka’s traditional metalworking industry, which produces everything from intricate Buddhist altar pieces to sleek, modern homeware.
Walk through the exhibition space, where you can watch artisans at work, carefully shaping copper, brass, and tin into beautiful designs. The level of precision and skill involved is incredible, and seeing the centuries-old techniques still being used today makes you appreciate the artistry even more.

One of the highlights of visiting ZIBA is the chance to join a hands-on metal engraving workshop. For around ¥3,000–¥5,000, you can engrave your own design onto a small copper or tin plate, which makes for a truly special handmade souvenir.
Whether you choose to engrave a symbol, a Japanese kanji character, or your name, it’s a great way to create a one-of-a-kind keepsake from Toyama.
After the workshop, grab a light lunch. If you haven’t tried it yet, Takaoka is known for delicious croquettes, which are crispy on the outside and fluffy on the inside. A good option is to find a place serving Takaoka-style korokke (croquettes) with locally sourced potatoes and fillings like beef or seafood.
Evening: Shopping for Unique Souvenirs & Kaiseki Dinner
Before wrapping up your Toyama trip, spend some time shopping for souvenirs in Takaoka. This city is famous for its handmade copperware, so it’s the perfect place to pick up beautifully designed tea canisters, sake cups, and decorative sculptures. These make great gifts or elegant keepsakes for yourself.
If metalwork isn’t your thing, you’ll also find locally made glassware, wooden carvings, and exquisite lacquerware, all showcasing the incredible craftsmanship of the region.
See for Yourself Why Toyama is One of New York Times 52 Places to Go in 2025

So, why should you visit Toyama? If you’re looking for a unique, culture-rich, and crowd-free destination in Japan, this prefecture ticks all the boxes. It’s got everything: stunning landscapes, a thriving arts scene, centuries-old craftsmanship, and some of the best seafood in Japan.
You can witness age-old crafts being kept alive by passionate artisans, yet also experience cutting-edge glass artistry in the same day. You can explore historical merchant districts in the morning, then enjoy fresh sushi straight from Toyama Bay in the evening.
And the best part? Toyama remains delightfully uncrowded compared to Japan’s tourist hotspots—though we don’t know how long that would last given the recent shoutout by New York Times! If you’re tired of the crowds in Tokyo and Kyoto, Toyama offers a refreshing escape where you can soak in history, culture, and nature at your own pace.
So what are you waiting for? Book that trip, hop on the Shinkansen, and discover one of Japan’s best-kept secrets! 🚅✨
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