Hokkaido doesn’t always get the hype that Tokyo, Osaka, and Kyoto do, but let me tell you—it absolutely should. This northern island offers the kind of beauty and experiences you won’t find anywhere else—unspoiled nature, fresh seafood that’ll ruin you for anything else, and a vibe that’s equal parts adventurous and relaxing.
At the heart of it all? Sapporo, the capital city that’s brimming with charm and surprises. This is a city where you can ski in the morning, explore a historic beer museum by afternoon, and wrap up the day with stunning city views from a mountaintop. Sapporo is where urban meets outdoors, with world-class dining, legendary chocolate (hello, Shiroi Koibito), and a culture that just feels so welcoming and fresh. It’s the kind of place you’ll visit and immediately wonder why you didn’t come sooner.
This guide spills all the secrets—the best attractions, peaceful parks, and jaw-dropping viewpoints, plus a solid three-day itinerary to help you squeeze the most out of your trip. And because Hokkaido’s magic doesn’t stop at Sapporo, we’ve got killer day-trip ideas to keep your adventure going.
Attractions in Sapporo
Shiroi Koibito Park
This whimsical theme park is dedicated to the iconic Shiroi Koibito chocolate biscuits, a treat that’s synonymous with Sapporo. Start with a factory tour where you’ll see the biscuit-making process up close and even try your hand at decorating your own chocolate creations. The park’s European-style gardens are picture-perfect, especially in spring and summer when the flowers are in full bloom.
The cafe is an absolute highlight, serving up a fresh-out-of-the-oven Shiroi Koibito cookie paired with decadent hot chocolate. Don’t forget to visit the gift shop, where you can grab exclusive themed goodies to take home.
Be sure to arrive early to avoid the mid-morning rush and enjoy the gardens in peace. If you’re travelling with kids or are just a big fan of all things sweet, this spot is a must.
Sapporo Beer Museum
Beer lovers, rejoice! The Sapporo Beer Museum is your ticket to learning about the fascinating history behind Japan’s oldest beer brand. The museum features interactive displays, vintage advertisements, and artefacts that walk you through how beer made its way into Japanese culture. History buffs will enjoy the exhibits, while casual visitors can relax in the beer tasting corner.
The tasting experience is the real highlight here. For a budget-friendly ¥200, you can sample a glass of Sapporo Classic—a beer exclusive to Hokkaido. Want to elevate the experience? Pair your brew with a sizzling plate of Genghis Khan (grilled lamb) at the adjacent beer garden.
Don’t forget to snap a photo in front of the iconic red-brick building!
Sapporo Central Wholesale Market
This market is foodie heaven. If you’re into seafood, this is the place to feast on Hokkaido’s famed produce, including fresh uni (sea urchin), ikura (salmon roe), and massive king crabs. Start your morning with a donburi (rice bowl) piled high with sashimi at one of the market’s eateries—Donburi Chaya is a top pick among locals and tourists alike!
Wandering the stalls, you’ll find vendors offering samples of seasonal treats, from grilled scallops to buttery corn. It’s a sensory overload in the best way possible. The market is most vibrant in the morning, so aim to arrive early to snag the freshest bites and beat the crowds. Bonus: Many stalls offer vacuum-packed seafood, perfect for taking a little taste of Hokkaido home.
Former Hokkaido Government Office
Known as the “Akarenga” (Red Brick Building), this historic site is more than just a pretty backdrop for your travel photos. Step inside to explore exhibits on Hokkaido’s development, featuring artefacts, maps, and even old agricultural tools that tell the story of the island’s past.
The surrounding courtyard is a peaceful retreat, especially in spring when tulips and other flowers are in full bloom. Winter visitors will be treated to a snowy wonderland that makes the building look straight out of a postcard.
Admission is free, so it’s a budget-friendly way to soak up some local history while enjoying the architecture. Combine your visit with a stop at nearby Odori Park to make the most of your day.
Tanukikoji Shopping Street
Tanukikoji is shopping central, stretching across seven lively blocks. Whether you’re hunting for quirky souvenirs, trendy fashion, or unique snacks, this covered arcade has you covered (see what I did there?). Must-try treats include freshly made taiyaki (fish-shaped cakes filled with red bean or custard) and creamy Hokkaido cheese tarts that will have you coming back for seconds.
The street is also a hotspot for budget-friendly Japanese cosmetics and skincare, with drugstores offering tax-free deals for tourists.
Sapporo Gokoku Shrine
If you’re looking for a peaceful vibe away from the city buzz, Sapporo Gokoku Shrine has got you covered. Hidden in a lush green forest, this spot is perfect for a quiet stroll or just soaking up some zen vibes. Dedicated to those who sacrificed their lives for Japan, it carries a sense of reverence that’s hard to miss.
The shrine looks absolutely dreamy in early summer when the hydrangeas are in full bloom—hello, Insta-worthy pics! And if you’re lucky, you might catch a traditional Japanese wedding while you’re there, complete with stunning kimonos.
Don’t leave without grabbing an omamori (a charm) from the shrine shop for a little good luck to take home. Definitely a low-key but memorable stop on your Sapporo adventure.
Hokkaido Jingu
Smack in the middle of Maruyama Park, Hokkaido Jingu is the kind of place that makes you feel like you’ve stepped into a Studio Ghibli film. In spring, it’s all about cherry blossoms, with pink petals floating everywhere—perfect for a picnic under the trees. Fast forward to autumn, and the whole area transforms into a golden wonderland of fiery foliage.
The shrine itself is an absolute stunner, with a massive wooden torii gate welcoming you in and beautifully detailed buildings that make you stop and stare.
Observatories in Sapporo
Sapporo TV Tower
This iconic landmark at the eastern end of Odori Park is a must-visit for epic city views. The observation deck sits 90 metres up and offers a 360-degree panorama of Sapporo, with landmarks like Odori Park stretching below and the mountains framing the city in the distance.
Go at night for a glittering view of the city lights—it’s absolutely magical. During the day, you can spot seasonal highlights like the Snow Festival sculptures in winter or lush greenery in summer.
Tickets are affordable, and you can even grab a combo deal if you plan to visit other nearby attractions.
Mount Moiwa
Mount Moiwa is your go-to spot for romantic vibes and jaw-dropping views of Sapporo and Ishikari Bay. The ropeway ride to the summit is an experience in itself, offering sweeping views as you ascend.
Once at the top, head to the observatory deck for unbeatable sunset views. Couples, don’t miss the “Lover’s Sanctuary,” where you can leave a love lock as a cute memento. There’s also a cosy restaurant at the top, perfect for a romantic dinner with a view. Aim to visit during golden hour for the ultimate photo ops.
Mt. Okura Ski Jump Stadium
Ever wondered what it feels like to soar like an Olympic ski jumper? Mt. Okura Ski Jump Stadium gives you a peek into the thrill of the 1972 Winter Olympics. Take a chairlift up to the observatory deck at the top of the jump for a stunning perspective over Sapporo and a first-hand view of the steep descent athletes tackle.
Inside the museum, learn about the history of ski jumping and check out interactive exhibits. Winter is an especially cool time to visit, with live ski jumping events taking place.
Sapporo Hitsujigaoka Observation Hill
For a peaceful escape from the city, Hitsujigaoka Observation Hill is a hidden gem. The highlight is the iconic statue of Dr. William S. Clark with his famous quote, “Boys, be ambitious!”
Beyond the statue, the hill offers sweeping views of Sapporo’s skyline and rolling countryside. During summer, the fields are dotted with grazing sheep, adding to the tranquil vibe.
Don’t forget to try the lamb-themed dishes at the on-site restaurant—they’re surprisingly delicious! The hill is also a top spot for catching the autumn foliage or enjoying snow-covered landscapes in winter.
Parks in Sapporo
Odori Park
Odori Park stretches over 1.5 kilometres right in the city centre. It’s the go-to spot for everything from chilling out to experiencing some of the city’s biggest events. In winter, it turns into a frosty wonderland for the Sapporo Snow Festival, with massive snow sculptures, glittering lights, and crowds soaking up the magic.
Come summer, it’s all about flowers in bloom, street performers showing off their skills, and food stalls serving up local favourites. Looking for a quieter corner? The western end is perfect for kicking back with a book or some snacks.
At night, head to the central fountains for a gorgeous light show that’ll have you snapping pics left and right.
Nakajima Park
Nakajima Park is a little slice of tranquillity in the middle of the city—a perfect spot to slow down and soak up some nature. With its calm ponds, lush greenery, and a stunning Japanese garden, it’s an easy place to unwind.
The Hoheikan, a beautifully preserved Meiji-era building, adds a touch of history and often hosts cultural exhibitions, so there’s always something to check out.
If you’re visiting in autumn, you’re in for a treat. The whole park lights up with fiery reds and golden yellows, making it a photographer’s dream. You can also rent one of those swan paddle boats for a fun glide across the water or set up a picnic under the trees.
Asahiyama Memorial Park
For unbeatable views of Sapporo, Asahiyama Memorial Park is where it’s at. Perched on a hill, it’s got those panoramic sights that’ll have your Instagram glowing. Sunset is the best time to visit—the city lights start twinkling, the mountains in the distance turn all dreamy, and it’s pure magic. It’s also super peaceful, so it’s perfect for when you need a breather.
There are plenty of benches where you can just sit back with a hot drink and take it all in. The park’s paths are easy to navigate, so even a quick stroll feels refreshing. Best of all? It’s free!
Moerenuma Park
Moerenuma Park is like stepping into a giant art project. Designed by legendary sculptor Isamu Noguchi, it’s full of striking features, from a massive glass pyramid (yep, it’s as cool as it sounds) to playful fountains where kids—and let’s be honest, adults too—love splashing around in the summer. There’s even a man-made mountain you can climb for jaw-dropping views of the park and beyond.
If you visit in spring, the cherry blossoms add an extra layer of beauty that makes the whole place feel straight out of a dream. Keep an eye out for events in the pyramid—it often hosts exhibitions or performances that add a little extra something to your visit.
Sapporo Satoland
Sapporo Satoland is the perfect mix of outdoor fun and hands-on experiences. This agricultural park is all about connecting people with nature, offering cool activities like making butter or digging up fresh potatoes (seasonal, of course).
The grounds are huge, so renting a bike is a great way to explore, or you can hop on the tractor train if you’re feeling more chill.
For families, the petting zoo is a big hit with the little ones, and autumn is the best time to visit if you want to sample freshly harvested produce while enjoying the stunning fall colours. It’s the kind of place where you can spend hours wandering, snacking, and just soaking in the laid-back vibe.
3-Day Sapporo Itinerary
Day 1: Arrival and City Landmarks
Morning:
Welcome to Sapporo! After getting settled, make your way to the Hokkaido Government Office to kick off your trip with a chill, easy-going start. The garden here is super peaceful, so take your time wandering around.
Whether it’s spring with cherry blossoms or winter when everything’s covered in snow, it’s always Insta-worthy. Walk along the little paths, snap some pics of the red brick building, and just soak up the calm. It’s a great way to ease into your first day without rushing around too much.
Afternoon:
Once you’ve had your fill of greenery, head over to Tanukikoji Shopping Street. This place has got it all—food, shopping, and that lively, slightly chaotic energy of a Japanese arcade.
Start by grabbing lunch at one of the small restaurants tucked into the side streets. Go for a steaming bowl of miso ramen (you can’t go wrong with this Sapporo classic) or a fresh seafood rice bowl.
After lunch, just wander and see where the street takes you. You’ll find shops selling everything from weirdly cute keychains to fancy handmade soaps. Snack on some melon soft-serve ice cream, and if you’re into Japanese sweets, grab a pack of mochi or dorayaki to take with you.
Evening:
As the day winds down, make your way to the Sapporo TV Tower. Try to time it so you’re up there as the sun’s setting—watching the city change from golden hour to glittering lights is pretty magical.
After you’ve soaked up the view, take a walk through Odori Park. If it’s winter, the snow festival’s ice sculptures will blow your mind. Otherwise, the park is still really chill at night. Grab a hot drink or head to a casual izakaya nearby for some skewers and beer to wrap up your first day.
Day 2: Sweet Treats and Scenic Views
Morning:
Day two starts with something fun—Shiroi Koibito Park. It’s basically a chocolate lover’s dream, and it’s got this whole fairytale vibe going on. You can walk around the gardens, peek into the factory, and even try decorating your own cookies, which makes for a cool souvenir that you actually made yourself.
If baking’s not your thing, no worries—head straight to the cafe and order their famous biscuits or a chocolate parfait. And don’t skip the gift shop; the boxed cookies are basically a must-buy, and they make great gifts for friends or just for yourself when you get home.
Afternoon:
After all that sweetness, it’s time to switch gears with a visit to the Sapporo Beer Museum. It’s in this cool old building, and the history of beer-making in Japan is surprisingly interesting. The highlight, though, is obviously the beer tasting at the end. Try the Sapporo Classic—it’s only available in Hokkaido, so it’s a bit of a treat.
At the beer garden next door, go all-in with a Genghis Khan barbecue set. You’ll get to grill your own lamb and veggies right at your table, which is super fun, and the flavours are unreal.
Evening:
For the evening, take the ropeway up Mount Moiwa. The ride itself is really pretty, especially if you’re going in winter when everything’s dusted with snow.
At the top, you’ll get a view that’s 100% worth the trip—it’s one of those scenes that’ll stick in your mind long after you’re back home. Watch the sunset, then hang around as the city lights come on.
If you’re there with someone special, there’s this bell you can ring together for good luck. It’s cheesy but cute. For dinner, you can either splurge on the mountaintop restaurant or head back down and grab something hearty and casual, like soup curry or fried chicken, to end the day on a delicious note.
Day 3: Markets, Shrines, and Ski Jumps
Morning:
Start your last day bright and early at the Sapporo Central Wholesale Market. This place is seafood heaven, and breakfast here is no joke. Order a kaisendon, a rice bowl loaded with fresh seafood—think salmon, tuna, uni, and ikura piled high. It’s fresh, filling, and totally worth waking up for.
Once you’ve eaten, wander around the market stalls. You’ll see king crabs bigger than your head, rows of scallops, and all kinds of other seafood you probably can’t even name. Some places will cook stuff for you right on the spot, so if you’re still hungry (or just curious), go for it.
Afternoon:
After the market, slow things down a bit with a visit to Sapporo Gokoku Shrine. The vibe here is super peaceful, and it’s a great spot to just chill and recharge.
From there, head to Nakajima Park for a little nature break. You can rent a paddleboat if you’re feeling adventurous, or just find a bench and enjoy the views by the pond. There’s even a little tea house where you can sit down for matcha and wagashi, which are traditional Japanese sweets.
Then, make your way to Hokkaido Jingu, which is a bit bigger and grander, with beautiful grounds to explore. If you’re there in spring, the cherry blossoms are insane—like, picture-perfect.
Evening:
For your final evening in Sapporo, hit up Mt. Okura Ski Jump Stadium. Take the chairlift up to the top and check out the view—it’s wild seeing how steep the ski jump is in person. It’s also a great spot to get one last panoramic look at Sapporo and the surrounding mountains.
If you’re into sports, there’s a small museum where you can learn about Olympic history and even try a ski jump simulator if you’re feeling brave. To end your trip, grab a classic Hokkaido dish like butter corn ramen or zangi (fried chicken) for dinner. It’s the perfect way to say goodbye to this amazing city.
Day Trip and Overnight Trip Ideas from Sapporo
Eager to explore more of Hokkaido after your 3-day adventure in Sapporo? The region is brimming with destinations that offer everything from relaxing hot springs to dramatic coastal views, so there’s something here for every type of traveller.
These day and overnight trips from Sapporo are perfect for adding a little extra magic to your Hokkaido getaway.
Day Trip and Overnight Trip Ideas from Sapporo
Eager to explore more of Hokkaido after your 3-day adventure in Sapporo? The region is brimming with destinations that offer everything from relaxing hot springs to dramatic coastal views. Whether you’re into nature, food, culture, or just looking for a change of scenery, there’s something here for every type of traveller. These day and overnight trips from Sapporo are perfect for adding a little extra magic to your Hokkaido getaway.
Otaru
Just a quick train ride from Sapporo, Otaru is a charming port town that feels like stepping into a different time. The town’s historic canal, lined with old stone warehouses, is perfect for a leisurely stroll.
It’s especially enchanting in the evening when the gas lamps light up and reflect on the water, creating a romantic, nostalgic vibe. If you’re into photography, this spot is an absolute dream.
For the creative souls and collectors, Otaru is famous for its intricate glassware. Pop into one of the many shops and workshops to watch artisans at work or pick up a unique souvenir. The town is also home to the Otaru Music Box Museum, where you can explore a whimsical collection of music boxes and even create your own.
Foodies will love Otaru too—its fresh sushi is some of the best you’ll find in Hokkaido. Grab a counter seat at a local sushi bar and savour melt-in-your-mouth cuts of seafood paired with a warm cup of tea. It’s a great day trip for those who love history, art, and top-notch food.
Chitose
Chitose is your gateway to Lake Shikotsu, one of Japan’s clearest and most beautiful lakes. Surrounded by lush forests and volcanic mountains, it’s a nature lover’s paradise. The lake’s calm, glassy surface reflects the scenery like a mirror, making it a stunning spot for photography.
For those who prefer a more relaxing day, Lake Shikotsu also boasts some excellent onsen. Imagine soaking in a warm outdoor bath while gazing at the lake and surrounding mountains—it’s pure bliss. If you’re visiting in winter, the Lake Shikotsu Ice Festival transforms the area into a fairytale of icy sculptures and colourful lights.
Chitose is perfect for adventurers and those looking to connect with Hokkaido’s wilder, more peaceful side.
Jozankei
If you’re craving some serious relaxation, Jozankei is the answer. Just an hour from Sapporo, this hot spring town is a fantastic spot for anyone wanting to slow down and recharge. T
he hot springs here are the real deal—there’s nothing quite like slipping into a steaming outdoor bath while surrounded by the reds and yellows of autumn or the snowy landscapes of winter.
Beyond the onsen, Jozankei also offers lovely walking trails and scenic spots along the Toyohira River. If you’re travelling with kids or just love animals, visit the Jozankei Nature Village to meet friendly deer and enjoy a little countryside charm.
The area’s ryokans (traditional inns) are perfect for an overnight stay, offering everything from private baths to multi-course kaiseki dinners.
Noboribetsu
Noboribetsu is a must for hot spring fans and those fascinated by dramatic landscapes. Its star attraction, Hell Valley (Jigokudani), is like stepping onto another planet. The valley is filled with steaming vents, bubbling mud pools, and the strong scent of sulphur—a reminder of the area’s volcanic activity.
There are walking trails that let you explore the valley up close, and it’s particularly atmospheric in the early morning when steam rises against the backdrop of the mountains.
After exploring the valley, treat yourself to a rejuvenating soak in one of Noboribetsu’s famous hot springs. The mineral-rich waters are known for their therapeutic properties, making it a favourite spot for both locals and visitors.
Lake Shikotsu
Lake Shikotsu is the ultimate destination for a peaceful retreat. Surrounded by rugged mountains, this caldera lake is known for its strikingly clear waters. You can take a glass-bottomed boat ride to see the lake’s underwater world or rent a kayak for a quiet paddle on the water.
For hikers, the nearby trails offer rewarding views and a chance to immerse yourself in the lush Hokkaido landscape. If you’re all about relaxation, head to one of the lake’s lakeside onsen for a soak with a view.
The atmosphere here is super tranquil, making it a great spot for couples or anyone wanting to unplug for the day. In the winter, the lake area turns magical with the annual ice festival, complete with glowing ice sculptures and igloos.
Asahikawa
Asahikawa is perfect for travellers who want to mix city exploration with unique attractions.
Start with a visit to Asahiyama Zoo, one of Japan’s most popular zoos, where you can get up close with penguins, polar bears, and seals. The zoo is designed to give visitors a more natural perspective, with features like underwater tunnels that let you see animals swimming above you. It’s a great pick for families or animal lovers of any age.
After the zoo, head to Asahikawa Ramen Village, where you can sample bowls of steaming ramen from several famous shops all in one spot. Asahikawa ramen is known for its soy-based broth, and every shop has its own twist, so you might want to try more than one.
If you’re into local culture, explore the city’s museums or take a stroll along the Ishikari River. Asahikawa offers a great mix of activities for foodies, families, and anyone looking for a laid-back city experience.
Shakotan
For breathtaking coastal views and fresh seafood, Shakotan is a dream. The area’s rugged cliffs and crystal-clear waters make it feel like something out of a postcard.
Cape Kamui is the highlight—walk the scenic trail out to the edge for sweeping views of the sea. On clear days, the water is so blue it’s called “Shakotan Blue,” and it’s absolutely stunning.
If you’re a foodie, this is the place to try sea urchin, or uni, which is a local delicacy. Many restaurants in the area serve it fresh, and it’s unlike anything you’ll taste elsewhere.
Furano
Furano is the kind of place that changes its charm with the seasons, making it a year-round favourite.
In summer, it’s all about the lavender fields. The rolling purple landscapes at places like Farm Tomita are stunning, and the scent of lavender in the air is just so calming. There’s also lavender ice cream, which sounds a bit weird but is surprisingly good!
In winter, Furano transforms into a skiing wonderland, with powdery snow and cosy lodges. The slopes are great for both beginners and experienced skiers.
Foodies will love the Furano Cheese Factory, where you can try unique creations like cheese curry or fresh milk gelato. Furano is perfect for nature lovers, snow sports enthusiasts, and anyone who appreciates a scenic, relaxed vibe.
Sapporo: Your Next Obsession
Sapporo isn’t just a city you visit—it’s a vibe, a whole mood, and honestly, the kind of place that makes you question why you didn’t come sooner.
From stuffing your face with fresh seafood at the market to catching dreamy sunset views from Mount Moiwa, every moment here feels like it’s pulled straight from a travel reel you’ll replay forever.
And the best part? Sapporo’s got layers. It’s laid-back but buzzing, historic but fresh, and it’s packed with enough charm to keep you hooked for days. It is a place that knows how to keep you coming back for more. So, when’s your trip?
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