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Strong Zero, Japan’s notorious “black out” chuhai drink

Strong Zero, Japan’s notorious “black out” chuhai drink

If you’ve ever been to Japan, you’ll probably have seen the Japanese drink, Strong Zero, in convenience stores or supermarkets. You may have even been persuaded to try one. If you haven’t tried these chuhai mixed drinks, or if you don’t know what I’m talking about, you’re missing out! If you are overseas, don’t worry, you can still get these amazing drinks!!

A Strong Zero is a chuhai, which is shochu—a traditional Japanese liquor made from potatoes, barley or grains—mixed with carbonated water and different flavours. For those of you who don’t like the taste of alcohol, chuhai is a great option.

They are pleasant and easy to drink. They contain delicious fruit flavours like lemon, lime, grapefruit and more, and you don’t taste the alcohol as much. You could go on drinking it without realising it’s an alcoholic mixed drink. 

Find out more about the different Japanese drinks, Japanese beers, the special strong zero you can get in Japan and how to prepare for a night out in Tokyo.


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There’s a wide range of chuhais to explore, each with different flavours, alcohol contents and sugar contents. However, Strong Zeroes may be the most notorious chuhais in Japan. 

Strong Zeroes are named as such for its “strong” alcohol content of 9% and “zero” in that it has “zero” sugar in it. Though 9% might not sound like a lot, a single can is actually roughly equivalent to two beers. On top of that, this Japanese drink is carbonated, and the carbonation helps transfer alcohol into your bloodstream faster; you’ll feel the alcohol kick in quicker. This is a mixed drink carefully designed to mess you up. Some have likened it to the American Four Loko. 

Street drinking with strong zeros from convinience store

It is the go-to drink for both locals and foreigners before heading to a club or before starting a wild night. It is the ultimate pregame drink as just a can or two (priced at around USD$1.80 for a 500ml can, and USD$1.40 for a 350ml can) will get you a good proper buzz before your night even really begins. 

If you are interested in checking out other Japanese liquors, you can have a look at Japanese alcohol and Japanese beer!

Strong Zeroes are also easily accessible, found in all convenience stores and supermarkets. Here’s a list of some Strong Zeroes so you’ll know what to look for when you get there. 

Suntory’s -196°C Strong Zero

Strong Zero drinks
Amazon

When a person mentions Strong Zeroes, this is the one that comes to everyone’s minds. It’s the most widely available Strong Zero in Tokyo. They usually come in fruit flavours, from their classic lemon and lime to the more unique pickled plum and bitter yuzu. Though it has an alcohol content of 9%, you can barely taste the alcohol. Instead, it’s a light and refreshing drink that’ll still give you the kick many drinkers want. 

If you’re looking to get really drunk, chug this Japanese drink. It’ll hit you hard in a couple of minutes. 

Kirin’s Hyoketsu Strong

Strong Zero Kirin’s Hyoketsu Strong
Amazon

If Suntory’s -196°C Strong Zero is the Coca-Cola of these drinks, then Kirin’s Hyoketsu Strong is Pepsi, at least in terms of popularity. The Hyoketsu Strong is in no way inferior to Suntory’s -196°C Strong Zero—they even taste pretty similar, both fruit-flavoured with a 9% ABV. Suntory simply got a headstart on Kirin, having released their first Strong Zero in 2009, whereas Kirin only got into the Strong Zero game in 2013. In those four years, Suntory had made its -196°C Strong Zero the Strong Zero and the ultimate chuhai. But just because something’s more popular doesn’t mean you’ll like it better, so try them both and see which team you want to be on! 

Note that as it lacks the “zero” of “Strong Zero” in its name, there is a small amount of sugar in Hyoketsu Strongs. 

Takara Shuzo’s can CHU-HI/Dry

Takara Shuzo can chu-hi
Takara Shuzo

Unlike Suntory and Kirin which are both large and famous alcohol companies, Takara Shuzo is a smaller, lesser-known alcohol company that also does business in seasonings and biotechs. They sell Japanese rice wine, Japanese plum wine, Chinese alcohol, and, of course, Strong Zeroes. 

Their can is named “can CHU-HI Dry” which has an ABV of 9%. It may be harder to find in convenience stores than its counterpart, the “can CHU-HI”, which is in a silver can as opposed to the can CHU-HI Dry’s black can. The can CHU-HI is classified as a Strong rather than a Strong Zero as it has sugar in it, but its ABV is still a high 8%. If you want something sweeter, go for this one. 

Their names are similar so you might get them mixed up in convenience stores, so here’s a simple breakdown: 

Silver can: 8% ABV, sugar. Black can: 9% ABV, no sugar. 

Asahi Clear Cooler

Asahi clear cooler strong zero

This Japanese drink is neither a Strong Zero nor a Strong. However, its higher-than-average ABV of 6% makes it a good backup for a stronger-than-usual drink if Strong Zeroes and these chuhais aren’t to your liking, so we’ve decided to include it in this list. 

Like the other mixed drinks in this list, the Asahi Clear Cooler comes in fruit varieties such as lemon, lime, grapefruit, pineapple and more. The most popular Asahi Clear Cooler is the grapefruit-flavoured one that tastes similar to Fresca, a grapefruit-flavoured soda, but much tangier. 

Of all the drinks in this list, it’s the most affordable at USD$1 for a 350ml can, and USD$1.30 for a 500ml can. 

While you’re in Tokyo, you may want to have some wild, drunken nights out, and Strong Zeroes will definitely help you do just that. However, if you haven’t had any of these drinks before, take it easy and try them out slowly first. They affect everyone in different ways and you wanna make sure these drinks agree with you before you chug one down. If you like them, try more flavours while you’re still in Tokyo! There may even be special seasonal ones, depending on the time you visit. 

If you want to hear some reviews of these chuhai drinks, check out our video that we have linked above, where a few members of our team (new to Tokyo!) try out different Strong Zeroes!

Have you tried Strong zero or any chuhai drinks? Did you grab them in convenience stores? If you have any stories you’d like to share, please include them down below in the comment section!

Find out more about all the different Japanese food, different types of ramen, ramen chains in Japan. For drinks, check out the different Japanese drinks, Japanese beers, the special strong zero you can get in Japan and how to prepare for a night out in Tokyo.

Stay tuned for more information about Japan travel, Japanese culture, moving to Japan, living in Japan, Japan nightlife, Japanese language and more.

We host our own bar tours regularly as well! We take you to all kinds of unique and underground locations around Tokyo, with anywhere between five to fifteen international guests! We’ve also lived in Japan for years and we’re happy to answer any questions you may have, ranging from history, and culture to society and nightlife! Come join us for a great night!

Stay tuned for more information about Japan travel, Japanese culture, moving to Japan, living in Japan and more.

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FLIP GUIDE TEAM

Hey friend!

Just like you, we are foreigners from all around the world.

When we first arrived in Tokyo, we all found this city to be overwhelming, not sure where to begin.

During the years that we have lived here in Japan, we have discovered and visited countless famous tourist attractions as well as unique and underground places.

We are now proud to say that we are experts of Japan and would love to share the knowledge with all of you!

 

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1 Comment

  1. Michael

    I first found out about these in the video Meteor by the Japanese girl group RAY.
    This girl is out in Tokyo at night and is drinking this stuff. So now I know what Strong Zeros are. Thank you so much!

    Reply

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